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What best represents your opinion

  • I'd try it just for the Name Branding alone

    Votes: 2 8.3%

  • I wouldn't do it because people never look at the bag

    Votes: 10 41.7%

  • I say it'll work, especially the radio advertising

    Votes: 2 8.3%

  • Nope, just keep doing drugs, forget the bags

    Votes: 12 50.0%
  • Total voters
    24

Prescription Bag Marketing

13108 Views 45 Replies 18 Participants Last post by  DUNBAR PLUMBING, 
DUNBAR PLUMBING
It's obvious by now that everyone knows I like drugs. :blink: But to be serious before my meds kick in, I got an offer today that I feel is pretty decent.


I actually get my medications from this local drug shoppe, and here's the offer:

My name is xxxxxx and I am with xxxxxxxxxx and
we are getting ready to print 24,000 of the new pharmacy bags for xxxx
Pharmacy. On the bags we feature the pharmacy's ad along with 8 to 10
other local *recommended business or services *in the area and wanted to
feature xxxxxx Plumbing _/*on all *24,000* of the new bags this year.
Along with being featured on all 24,000 of the bags this year you will
also receive a *free* online web listing through all the major search
engines, on the web listing it will have your ad from the bag along with
a moveable map making for easy reference for potential new customers to
get map quest right from the listing. */You will also reeieve 20
announcements on the radio station 106.7 classic country. /*

************************Sizes and Prices***********************************

1.5x2 (block size ad) = 199.50

1.5x4 (banner size ad) = 299.50

3x4 ( pharmacy size ad) = 499.50

* *

*
*Keep in mind this is just the *_one time cost for the year for all
24,000_* of the bags, the online web listing for the year and 20
announcements. Spaces are limited so please get back to me at your
earliest convenience. Thank you for your time and I look forward to
hearing from you.


I'll probably take the middle ranged one, for $300.00.

Here's why I want to do this:

NAME BRANDING

I'm going to make it a cutout coupon, $15 off any services. <<< That's a too good to be true offer right there. My pricing is adjusted right off the bat to compensate.

I'm going to be the only plumber on this bag, they haven't done this on the bags in years so all these loyal customers are going to notice.

I've never done this before, other than a time I did this back years ago when the company who tried to do this for a well known grocery chain went belly up, took my $400.

Great thing was....the grocery chain out of their own pockets paid me back in full. It was only because me and a few others were going to drag them into the court of public opinion for letting a no-name company represent them in such a way, baiting local businesses to commit given their good name.


It's a sure bet I'll get 3 calls, with that coupon. What I'll incorporate is putting it on my invoices as a stamp to "find" that coupon on your next prescription to XXX pharmacy along with other hidden coupons I have on goooooooooogle and other spots in the advertising line.

Anyone else done this before?
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U
What about the free drugs?
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P
I was just looking into buying bags for marketing.

A few weeks ago, I was getting prices for bags to give out at home shows. Then, I was thinking about buying about 500,000 bags and give the bags away to small businesses that serve our target market. Our target market would be the type of people who go to upper-scale hair and nail shops, jewelers, doctors, pharmacies, gas stations, antique shops, hardware stores, and maybe a thousand more places.

The bags would be more for exposure, but I would want the bag to have only our advertising and cover the entire bag. While the $15 discount may be an incentive, I think you need something that bites more.

I am looking into getting bags from China for about 2 cents to 3 cents each.

For $300 you won't lose much, but with the small size of the ad you won't get much exposure and I would not expect any leads, but it only takes one good lead to pay for the entire campaign, so it is a difficult decision if money is tight.

You would probably do better with $300 worth of flyers and get a more-guaranteed and better exposure. $300 would buy you $7500 8 x 10 flyers that 100% of your target market will be forced to see, plus you have the cost of delivery unless you deliver them yourself.

I would go with the flyers, deliver them myself, and they are a better gamble.
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SewerRatz
pcplumber said:
~~SNIP~~

I would go with the flyers, deliver them myself, and they are a better gamble.
Click to expand...

I picked up a Xerox color printer through their free color printer program, and I print up 1200 pages which yields 2400 fliers a month to meet their minimum printing requirements to keep the printer free each month. Its a 3 year contract. We pass out all the fliers each month. One of the things I do is when I pull up on a job I put a flier on the houses on each side of the job.
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U
I like all the idea's, better yet use the 300 bucks to purchase a few really cute muts from the pound, combine them with the paper bags and go door knocking, wow, you have a real winner on your hands. How can you lose?:thumbup:
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Plumber Jim
I've heard of the idea of buying bags and putting you ads on it and give them to local shops for free that way you are the only one on it and they get free bags. I thought about doing that but never got around to it. not to mention the upfront cost.
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DUNBAR PLUMBING
Man,


You all forgot one thing; I am F'n lazy. I'm not going to do all that fancy footwork when 1-2 jobs will pay for that cost of advertising,

it'll add to änother leg of advertising that combines with all the others, and gives me the association with a well-known pharmacy that's community strong that I'm part of their network.

Kinda like subliminal advertising where once again, my name shows up indirectly and makes me that much more obvious when looking for plumbers in print, ad or web.
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Plumber
Naaaah. I've spent serious money on ads/campaigns that don't work, but that's the risk of our business. The ad people know it, too, and that's why we get called.
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DUNBAR PLUMBING
Plumber said:
Naaaah. I've spent serious money on ads/campaigns that don't work, but that's the risk of our business. The ad people know it, too, and that's why we get called.
Click to expand...


Yep, that's true. And if you get an aggressive salesman, tell them you want in print, 2% return on investment.


"Comon! It's only 2%, just like milk!" is what you tell them....and they still won't do it.


I'm with the attitude of trying it once, I pulled advertising from other avenues so to reappear in a different spot, puts another feather in my cap for diversity.

Plus, I might get discounts on my drugs as a result. Schweeet. :yes:
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Phat Cat
We've been offered this before too. From my experience, the pharmacy staples that drug information paper right over the bag.

And - I have never read the ads on the bag. I know the bag is white with blue ink, has the Rx logo, and that's about it. It's the first thing I throw away.

I don't read the back of grocery store receipts either with the color ads.

The ads on the radio - did they say what time slots they would run in? Also, why would you want your current customers hunting for coupons for their next visit?

Spend the $300.00 on something nice for your top 50 customers ($6.00 each) and ask for referrals. I bet it will yield more.

JMHO
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uaplumber
Toilet paper!
Give a free roll out to everyone at tradeshows etc. Print your company contact info on every sheet. There has gotta be someone who could do that printing!
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UnclogNH
uaplumber said:
Toilet paper!
Give a free roll out to everyone at tradeshows etc. Print your company contact info on every sheet. There has gotta be someone who could do tha
t printing!
Click to expand...

I remember in the early 80's my father did some part time bar tending on some weekends I would visit him. The restrooms had toilet paper rolls that had printed cartoons and jokes on them. It can be done Kind of cool good Idea.
t printing![/quote]
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DUNBAR PLUMBING
Y'know, that's a cool idea.....but how would that incorporate to my ability to be put in someone's face, not arse when it comes into use?


You all have me thinking twice but I know how name recognition and branding works.....and that means that some legs of advertising might not generate leads or calls, but indirectly it fires the indirect notion that once again, there's my name.


I'm a strong believer in putting my advertising everywhere that I can, because they all add up to a bigger picture.
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Plumber Jim
How about getting your company ad printed on costers and give them away free to your local bars. They reuse them over and over and you get alot of people looking at them. I bet they would love some free ones because i am pretty sure that the beer companies charge them for them.
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Redwood
Heck! Bag that idea!
It's a waste of money:whistling2:

I've got an idea almost everyone in town will see on a daily basis...
It costs less than $10!:thumbup:


If you want to upgrade you could hire a graffiti artist to work up a great logo and tag the town...:laughing:
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para1
Redwood said:
Heck! Bag that idea!
It's a waste of money:whistling2:

I've got an idea almost everyone in town will see on a daily basis...
It costs less than $10!:thumbup:


If you want to upgrade you could hire a graffiti artist to work up a great logo and tag the town...:laughing:
Click to expand...

awsome!
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para1
:whistling2:DUNBAR, the $300.00 would be better spent on a vicidine refill. People who are getting prescription are already in a bad mood and will associate your logo with that mood when they see it on the bag.

P.S. ...... Forget what I said if you live in a state the allows the sale of medical marijuana.:whistling2:
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DUNBAR PLUMBING
para1 said:
:whistling2:DUNBAR, the $300.00 would be better spent on a vicidine refill. People who are getting prescription are already in a bad mood and will associate your logo with that mood when they see it on the bag.

P.S. ...... Forget what I said if you live in a state the allows the sale of medical marijuana.:whistling2:
Click to expand...


Yellow



I got my refill today, $63 :cry:


I talked to the pharmacist up there....he said that he thought of me first, the other plumber he said wanted it as well. I don't think that was true but I could be wrong.


Thosa left hand smokies are Ky's #1 cash crop, Back in my hay day I was farming that stuff. See If I give a damn, I'm not running for office. :laughing:
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DUNBAR PLUMBING
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L
good investment dunbar !!!!:thumbup:
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