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I don't see any marketing threads started yet. I know its a competitive, sometimes secretive subject. What do you guys do to market that works? I am only one year into business, started from scratch building customers one by one. It hasn't been all easy thats for sure.
My number one concern is getting the phone to ring consistently. The plumbing, book-keeping, pricing, etc. thats all fairly easy to me.
I am finding marketing is a complex world where its easy to get take the wrong turn.
•Word of mouth and referrals are my number one lead. But as my customer base is still somewhat small, I can't rely on it 100%.
•Number 2 is a local yellowpages ad. (also the most expensive)
•I tried direct marketing with postcard/coupons with little success.
•Also tried some smalltime advertising with little success.
•Now I am giving service magic a try also.
•I recently made up magnetic business cards as people tend to hold onto them longer than paper ones.
•Also I put a nice sign out in front of my shop which cost little money and yet generated excellent results dollar for dollar as the locals see it every day.
•I had small magnetic signs on the truck but next tuesday I am getting the truck professionally lettered with my logo in much bigger format.
Hmmm... thats about it so far.
I'd be interested to hear what has worked or hasn't worked in your market.
My number one concern is getting the phone to ring consistently. The plumbing, book-keeping, pricing, etc. thats all fairly easy to me.
I am finding marketing is a complex world where its easy to get take the wrong turn.
•Word of mouth and referrals are my number one lead. But as my customer base is still somewhat small, I can't rely on it 100%.
•Number 2 is a local yellowpages ad. (also the most expensive)
•I tried direct marketing with postcard/coupons with little success.
•Also tried some smalltime advertising with little success.
•Now I am giving service magic a try also.
•I recently made up magnetic business cards as people tend to hold onto them longer than paper ones.
•Also I put a nice sign out in front of my shop which cost little money and yet generated excellent results dollar for dollar as the locals see it every day.
•I had small magnetic signs on the truck but next tuesday I am getting the truck professionally lettered with my logo in much bigger format.
Hmmm... thats about it so far.
I'd be interested to hear what has worked or hasn't worked in your market.