This is not my first thread about door-to-door canvassing, but this update is necessary to tell you what is happening. In the past 5 days, we sold two ABS plastic drain jobs for $5,000, $5500, and we sold a job for copper piping, heat ducts, and a shower pan for $16,000.
We started our canvassing campaign about 5 weeks ago and the start was very bumpy. We changed our tactics a few times and we are just starting to see amazing results. We have only one door knocker and he is getting 3 to 6 hot leads every day and we gave estimates on almost every lead for prices ranging from $3,000 to $16,000. There are many reasons we did not close sales for a few days. The main reason was because we used the same system for closing sales we use when customers call from other advertising campaigns. We got into a home, found problems, and attempted to close a sale. Now, we get into a home, make repairs, and follow through with closing the sale the following day after we build trust and a warm relationship.
We came up with what I think is a terrific canvassing campaign. The day before we canvass an area we hand-deliver the ad that on the bottom of this post. This ad is to warm up the customer and prepare them for our canvasser's visit. The following day, we send a plumber to the neighborhood with the door knocker. We tried sending the door knocker alone to set appointments, but this did not work because most people cancelled or we had to play cat and mouse.
Like many people I always thought door knockers take a beating from customers and you would be surprised to find that we get a friendly welcome from almost every person. We have a lot of changes we will be making. We will set up a database and track every house on every street, so we know every person in a neighborhood. We are going to set up farming areas and put the door knocker's picture on advertising for their area so we can make every person 'their plumber'. We will be able to back-track to go to people's homes who were not home.
The way I met my door knocker may be important. I put an ad in the Los Angeles Times, interviewed over 300 people over the phone, hired three, and they flaked. I decided to start soliciting to people who were soliciting to me, so I told a sales rep from Shubee (the company that makes the booties to protect our customer's carpets) that I was looking for a sales person. He was interested and I think he is nicest and most professional salesperson I ever met. In the next few weeks we will start adding more door knockers until we have four and I am very confident we will close $20,000 to $30,000 every day.
Again, I am very excited about this canvassing and I have many more pages to write, but I have a lot of things to do (wife). I see where this can work for almost every trade. If anyone is interested, you are welcomed to visit my office and ride with our salesman and our plumbers.
The dates on this ad are a little out of whack. Go ahead and pounce on me for what I am giving away in this ad, but stop and think about how simple and powerful the presentation is. Yes, we actually provide theser services absolutely free and we have totally rebuilt a few toilets free with fill valve, flappers, and handles. Our cost is less than you tip a waitress at Denny's.
We started our canvassing campaign about 5 weeks ago and the start was very bumpy. We changed our tactics a few times and we are just starting to see amazing results. We have only one door knocker and he is getting 3 to 6 hot leads every day and we gave estimates on almost every lead for prices ranging from $3,000 to $16,000. There are many reasons we did not close sales for a few days. The main reason was because we used the same system for closing sales we use when customers call from other advertising campaigns. We got into a home, found problems, and attempted to close a sale. Now, we get into a home, make repairs, and follow through with closing the sale the following day after we build trust and a warm relationship.
We came up with what I think is a terrific canvassing campaign. The day before we canvass an area we hand-deliver the ad that on the bottom of this post. This ad is to warm up the customer and prepare them for our canvasser's visit. The following day, we send a plumber to the neighborhood with the door knocker. We tried sending the door knocker alone to set appointments, but this did not work because most people cancelled or we had to play cat and mouse.
Like many people I always thought door knockers take a beating from customers and you would be surprised to find that we get a friendly welcome from almost every person. We have a lot of changes we will be making. We will set up a database and track every house on every street, so we know every person in a neighborhood. We are going to set up farming areas and put the door knocker's picture on advertising for their area so we can make every person 'their plumber'. We will be able to back-track to go to people's homes who were not home.
The way I met my door knocker may be important. I put an ad in the Los Angeles Times, interviewed over 300 people over the phone, hired three, and they flaked. I decided to start soliciting to people who were soliciting to me, so I told a sales rep from Shubee (the company that makes the booties to protect our customer's carpets) that I was looking for a sales person. He was interested and I think he is nicest and most professional salesperson I ever met. In the next few weeks we will start adding more door knockers until we have four and I am very confident we will close $20,000 to $30,000 every day.
Again, I am very excited about this canvassing and I have many more pages to write, but I have a lot of things to do (wife). I see where this can work for almost every trade. If anyone is interested, you are welcomed to visit my office and ride with our salesman and our plumbers.
The dates on this ad are a little out of whack. Go ahead and pounce on me for what I am giving away in this ad, but stop and think about how simple and powerful the presentation is. Yes, we actually provide theser services absolutely free and we have totally rebuilt a few toilets free with fill valve, flappers, and handles. Our cost is less than you tip a waitress at Denny's.
