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Discussion Starter #1 (Edited)
This is not my first thread about door-to-door canvassing, but this update is necessary to tell you what is happening. In the past 5 days, we sold two ABS plastic drain jobs for $5,000, $5500, and we sold a job for copper piping, heat ducts, and a shower pan for $16,000.

We started our canvassing campaign about 5 weeks ago and the start was very bumpy. We changed our tactics a few times and we are just starting to see amazing results. We have only one door knocker and he is getting 3 to 6 hot leads every day and we gave estimates on almost every lead for prices ranging from $3,000 to $16,000. There are many reasons we did not close sales for a few days. The main reason was because we used the same system for closing sales we use when customers call from other advertising campaigns. We got into a home, found problems, and attempted to close a sale. Now, we get into a home, make repairs, and follow through with closing the sale the following day after we build trust and a warm relationship.

We came up with what I think is a terrific canvassing campaign. The day before we canvass an area we hand-deliver the ad that on the bottom of this post. This ad is to warm up the customer and prepare them for our canvasser's visit. The following day, we send a plumber to the neighborhood with the door knocker. We tried sending the door knocker alone to set appointments, but this did not work because most people cancelled or we had to play cat and mouse.

Like many people I always thought door knockers take a beating from customers and you would be surprised to find that we get a friendly welcome from almost every person. We have a lot of changes we will be making. We will set up a database and track every house on every street, so we know every person in a neighborhood. We are going to set up farming areas and put the door knocker's picture on advertising for their area so we can make every person 'their plumber'. We will be able to back-track to go to people's homes who were not home.

The way I met my door knocker may be important. I put an ad in the Los Angeles Times, interviewed over 300 people over the phone, hired three, and they flaked. I decided to start soliciting to people who were soliciting to me, so I told a sales rep from Shubee (the company that makes the booties to protect our customer's carpets) that I was looking for a sales person. He was interested and I think he is nicest and most professional salesperson I ever met. In the next few weeks we will start adding more door knockers until we have four and I am very confident we will close $20,000 to $30,000 every day.

Again, I am very excited about this canvassing and I have many more pages to write, but I have a lot of things to do (wife). I see where this can work for almost every trade. If anyone is interested, you are welcomed to visit my office and ride with our salesman and our plumbers.

The dates on this ad are a little out of whack. Go ahead and pounce on me for what I am giving away in this ad, but stop and think about how simple and powerful the presentation is. Yes, we actually provide theser services absolutely free and we have totally rebuilt a few toilets free with fill valve, flappers, and handles. Our cost is less than you tip a waitress at Denny's.
 

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Plumbing and Gas SCO
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I have an apprentice going door to door right now. We started with introductions at all the businesses in town (97 of them)
He knocked on 30 resi doors on thursday and sold 6 service agreements.
He is going to work through saturday and sell a bunch more. No door knocking sunday, this town has 5000 people and 7 churches. NO SUNDAYS!
 

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Water Whisperer
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This is not my first thread about door-to-door canvassing, but this update is necessary to tell you what is happening. In the past 5 days, we sold two ABS plastic drain jobs for $5,000, $5500, and we sold a job for copper piping, heat ducts, and a shower pan for $16,000.

We started our canvassing campaign about 5 weeks ago and the start was very bumpy. We changed our tactics a few times and we are just starting to see amazing results. We have only one door knocker and he is getting 3 to 6 hot leads every day and we gave estimates on almost every lead for prices ranging from $3,000 to $16,000. There are many reasons we did not close sales for a few days. The main reason was because we used the same system for closing sales we use when customers call from other advertising campaigns. We got into a home, found problems, and attempted to close a sale. Now, we get into a home, make repairs, and follow through with closing the sale the following day after we build trust and a warm relationship.

We came up with what I think is a terrific canvassing campaign. The day before we canvass an area we hand-deliver the ad that on the bottom of this post. This ad is to warm up the customer and prepare them for our canvasser's visit. The following day, we send a plumber to the neighborhood with the door knocker. We tried sending the door knocker alone to set appointments, but this did not work because most people cancelled or we had to play cat and mouse.

Like many people I always thought door knockers take a beating from customers and you would be surprised to find that we get a friendly welcome from almost every person. We have a lot of changes we will be making. We will set up a database and track every house on every street, so we know every person in a neighborhood. We are going to set up farming areas and put the door knocker's picture on advertising for their area so we can make every person 'their plumber'. We will be able to back-track to go to people's homes who were not home.

The way I met my door knocker may be important. I put an ad in the Los Angeles Times, interviewed over 300 people over the phone, hired three, and they flaked. I decided to start soliciting to people who were soliciting to me, so I told a sales rep from Shubee (the company that makes the booties to protect our customer's carpets) that I was looking for a sales person. He was interested and I think he is nicest and most professional salesperson I ever met. In the next few weeks we will start adding more door knockers until we have four and I am very confident we will close $20,000 to $30,000 every day.

Again, I am very excited about this canvassing and I have many more pages to write, but I have a lot of things to do (wife). I see where this can work for almost every trade. If anyone is interested, you are welcomed to visit my office and ride with our salesman and our plumbers.

The dates on this ad are a little out of whack. Go ahead and pounce on me for what I am giving away in this ad, but stop and think about how simple and powerful the presentation is. Yes, we actually provide theser services absolutely free and we have totally rebuilt a few toilets free with fill valve, flappers, and handles. Our cost is less than you tip a waitress at Denny's.
Boy, I may hire you to do my sales.

Shubee is out of GA, ain't it? How did that work? What is the salesman compensation? What's these salespeople look like? All the plumbers I know would scare the devil himself (j/k), but I can't see them walking the streets. Well, maybe streetwalking, but not door knocking.

Your flyer....drains for 49.00? How's that work?
 

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Drain Cleaning Specialist
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$49.00 for a clog secondary drain holy cow!
And I thought I was cheap cost of living must be a lot lower down there than in the North east. If I did that low I would be out of business van repossession and a foreclosed sign in the front yard. But hey that's awesome PR.
 

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Water Whisperer
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I imagine the better neighborhoods are targeted.
 

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Discussion Starter #8
My salesman?

The door salesman I hired was an independent contractor (company), or whatever you call it, of Shubee. I originally offered a guarantee of $100 per day as a draw against a 7% commission for getting the lead, plus 5% to 7-1/2% for closing the sale when he gains enough experience. After the first day, I knew the campaign was going to work, so I raised his guaranteed salaryto $150 per day. This week, after closing the 3rd sale, I raised the guaranteed salary to $200 per day, and I may raise the % for getting the lead to 8-1/2%. My overall advertising budget for my company is 10% to 15%, so 8-1/2% for getting a lead leaves me a little cushion for managing the door canvassing.

When the door salesman sells a job for $6,000 he will get 8.5% x $6,000 = $510, plus for closing the sale, he will get 7.5% x $6,000 = $450 + $510 = $960. If he sells only 3 jobs per week he will earn $2,880 x 52 weeks = $149,760 per year, plus if he is the manager of 3 more salesman who are paid $15 per hour plus a much smaller commission, he will earn about $300,000.

The only thing required for door-to-door canvassing in the city of Los Angeles is a city business license. Some cities are more strict, require the employer to get FBI finger prints, and it can take up to 30 days to get a permit.

I hope you try this for your company if you want more work.
 

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Water Whisperer
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I differ on base salary for salesmen. I strongly believe salespeople have to stay "hungry" to succeed. I can see raising the commission and a bonus, but not the base.

At 200/day, you may have problems. Shoot, I'd kick it for that.

What about this 49.00 drain cleaning jazz?
 

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Discussion Starter #10
I've been just about beat to death a few times........

$49.00 for a clog secondary drain holy cow!
And I thought I was cheap cost of living must be a lot lower down there than in the North east. If I did that low I would be out of business van repossession and a foreclosed sign in the front yard. But hey that's awesome PR.
in many forums over my $49 price. Yes, we don't make one penny off the $49, but it gets us into the homes that are over 50 years old. I'm surprised everyone is not blowing their top because we are doing drain and sewer cleaning for free for our door canvassing. I always think about how many singers do free gigs to get publicitiy long before they become noticed and famous. It is a proven fact, "the more we give the more we get back."

On April 25th I am going to tell you about an advertising campaign that will blow your mind and it will not cost you a dime. I am going to do this campaign starting April 25th for a few reasons, and it is going to be the simplest, most effective, fastest, cost absolutely nothing, and make my company famous. You can do what I do in your area, but stay away from my turf.:yes:
 

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Certified Lunatic
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What about this 49.00 drain cleaning jazz?
That just gets the door open wide enough for the foot to get in...

Once it's in you better call the bank for a loan so you can pay it enough to leave...:laughing:
 

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I aint CPV see in it?
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Those are the kind of people that I hang up on constantly. If I need something, Ill ask. I dont need or want your opinion, since after all, its what you were trained to tell me. I love it when guys like that "tap dance" around the important questions. All they know how to do is sell, and very little about the product.
 

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Water Whisperer
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That just gets the door open wide enough for the foot to get in...

Once it's in you better call the bank for a loan so you can pay it enough to leave...:laughing:
If I tried that here, all the other plumbing companies would get very upset at me. It lowers the bar in so many ways.

Offering a discount on the service call is as far as anyone goes here.
 

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You're giving away free drain cleaning etc., you also say it's to get your foot in the door so you can sell larger jobs. In your ad it states:

"Bestline will not attempt to upgrade these free services, nor will Bestline attempt to sell you any other services.":blink:

Sorry dude but that's messed up. Selling jobs by a salesman with zero plumbing experience is imo wrong. What's going to happen when your salesman sells a large repipe based on a scare tactic when in actuality the plumbing was ok? Hope you don't get stung, hope you have a good lawyer.:whistling2:
 

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Wow. I may take a break from plumbing and go into freelance outside plumbing sales. It is very slow up here.
 

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I have only been in this forum for a short time but I see that PC has been very helpful .

He has been more helpful than most people in here.
Ray
 

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Professional Bullshioter
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pcplumber,
I don't like your sales tactics. I'm not exactly sure how a salesman knows his a$$ from a hole in the ground in the plumbing world. I am under the assumption he gives the same pitch at every residence about how a home of that age needs new DWV or water piping or a furnace or whatever. All this without laying eyes on any of it. Even if he/she did look at it. They wouldn't know if there were problems.

How many doors does your salesman knock on before he hits the jackpot each week?

I spose you only need a few suckers per week to cover the expenses.

It sounds downright shameful to our trade to me.
 
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Professional Bullshioter
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I'm just waiting for baton rouge to post up what a helpful guy pc is.
 
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