You made statement about why I have non-plumbing videos on my channel.
I'll show you what one such example of "Cross-Marketing" means to me:
I'm a sponsor to this event. One of a couple reasons I was there, taping, but the video was for another company of mine.
Did you know that youtube does not count a "view" unless the video has been seen in its entire length?
There could be 4 times that amount who have actually "seen" bits and pieces of this video.
"What does that have to do with plumbing"
It has everything to do with 1000's of people that went to this event, and now somehow this video shows up on the front page of the actual fair itself, with my company name directly tied to it, blowing away that 1/2 page I bought in the fair booklet that is looked at briefly, gone forever.
Youtube is the poor man's video library, and that's why I'm there.
I've landed calls from this video, through just 'association' with this large event, contributing back to my community
This video has been referenced countless times with my name being tossed around like a ping pong ball.
I make damn sure I have multiple purposes for everything marketing.
That video above?
Pumps cash flow in business #1 (plumbing)
It embeds into my 4th company that makes me a historian, collecting what we didn't have 30 years ago. <<< There are no videos of that fair back in the 70's. We've failed as a society not to trap valuable history, no matter how insignificant we think a crude video is now.
I then "once again" can tie this video into "related" content because at this same event, I've been there numerous years taping my other products (#2 and #3 companies) and now instead of people just looking at products I rent/sell/lease,
I've entered the social media world where I'm NOT going to build my businesses by a reach of 85% passer bys,
I'm building myself into everything people like to do, and most times it don't have a damn thing to do with plumbing.
Nobody, I mean nobody without a plumbing problem or issue goes to plumbing sites unless its crisis time, or planning time. That's direct focus need.
I'm never going to get found with that alone.
It's the matter of becoming everything that follows the same thing as driving down a road, seeing my truck parked in a customer's driveway not once, but many times when I speak of the internet.
All these sites when they mature will indirectly have me right in the equation with my company(s) enjoying the recognition without paying others to do so.
It's called information control and there's only a handful of those who can do it. I'm at the bottom but looking up is pretty inspirational to me right now. It really is.
I've laid out a solid foundation based on heavy planning and hours that no one will believe I'm putting into this big picture.
You have to be something no one believes can happen.