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Old 06-07-2018, 05:01 PM   #1
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Default Does Radio Advertising Pay for Plumbers?



In 2018, when most business-owners think of advertising, social media is the first thing that comes to mind. But, there’s still something to say for the more traditional advertising method too. Making a funny YouTube ad and running it on Facebook and linking it to your Instagram and Twitter feed is great, but let’s not forget the tried and true effectiveness of radio.

Radio?

Yes. Radio. Because as popular as social medial advertising is, people still listen to the radio, especially while they are commuting to and from work. Traditional and satellite radio are still options for a company that is looking to reach new customers. And as a plumber, reaching a person who either just left or is in the process of returning to the house with the annoying leaking faucet or dying hot water tank is the number one goal. So, don’t use all your funny bits on YouTube and Facebook TV, save some for the radio.

How to Use Radio to Your Advantage

An entertaining radio spot will do wonders and help listeners remember who you are. The same thing goes for a catchy jingle. But there are other ways you can use radio to reach potential customers, some of which might not cost you anything. For example, you can offer to do a plumbing segment. It could be a minute or two of you telling listeners what to look for if they’re having plumbing issues.

Helping a homeowner troubleshoot an issue might cost you a service call in the short term, but when something major happens, that homeowner is going to remember all the free advice you gave out and will call you for jobs that are outside his list of skills. In other words, it’s a great way to build rapport.

Use Radio to Advertise your Other Advertising and Marketing Efforts

Let’s say you have a YouTube channel where you post how-to videos, should people need to fix common plumbing issues. You can use your radio spots to advertise your YouTube videos. Once people are watching your videos, remind them to tune into the radio and listen to your educational yet still entertaining radio spots. If people are watching you on YouTube and listening to you on the radio, when that waterline breaks, you’ll likely be the first business they call for help.

Choosing the Right Station

Before you walk up to the first radio advertising exec you see, throw her all your money and say, “Make me famous!” you’ll want to do some research. Not all radio stations are the right fit for your needs. For example, running ads for your plumbing business on a radio station whose demographic is college students between the ages of 18 and 24 would be a waste of money since these kids are either still living in the dorm, at home or are paying rent for a crappy apartment.

On the other hand, you might not want to throw your entire wad of cash at an oldies station, either. In this case, these are older people who may no longer own homes, or if they do, they probably already have established relationships with other repair companies. You need to find the sweet spot: Homeowners in the 30s and 40s who are just experiencing the frustrations of a home’s plumbing going awry. Find these peoples’ preferred station and advertise to them.

Have you ever used radio spots to advertise your plumbing services? If not, have you ever considered it? Does this sound like something that would work for your business?

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