YouTube is a great way to get the word out about your plumbing business if you know which content to create and how to market it toward your target audience. Using YouTube to generate new business leads can be risky, but it also offers some distinct advantages over other social media platforms that are less visual.
Benefits of YouTube for Plumbers
The biggest benefit to YouTube is that you can monetize your content. For example, if you create a hilarious video documenting the worst DIY plumbing job you've ever seen, complete with witty commentary (with the explicit permission of the homeowner) and it becomes a viral hit shared by millions, you'll be earning money on it for years to come.
The same concept applies for informational videos that show clients how to perform basic tasks, such as removing a sink's P-trap to retrieve lost jewelry or the safe way to clear out a clog. These videos are great ways to spread the word about your business and provide useful content at the same time. Many people are likely to search for this info on a regular basis and these tasks are easier for some people to understand if they can watch you – a trusted professional – perform it.
Drawbacks of YouTube for Plumbers
Plumbing isn't always a highly visual trade. When you're creating content for social media, including YouTube, you need to post regularly to keep your voice heard. This means coming up with at least one good video idea a week. If you have nothing on the job that's particularly striking to show your viewers, you'll have to find something else to cover.
Further, not every client wants their bathroom or kitchen on full display on the Internet. If you can't obtain permission to film a job, you'll have to think of an alternate idea for that week's video. Don't ever film in someone's home or business without obtaining permission first. At best, you're setting yourself up for a huge blow to your word of mouth advertising. At worst, you're opening yourself up to a lawsuit.
Things to Think About Before Creating a YouTube Video
Have a clear idea of what you want to say and do in your video. You can write a script, if it helps you more easily explain what you'd like to show. If you can’t explain a concept or voice your narrative while filming a task, consider using your phone or computer's microphone to add audio to the video after filming using third-party editing software. If you're really uncomfortable with your voice, you can opt to have a friend, co-worker or voice actor create the audio for your videos.
Linking YouTube Marketing to Your Other Advertising
Before embarking on a YouTube Marketing adventure, establish your logo and brand identity. Stick your logo at the beginning and end of your YouTube video for visibility. Have a website to direct viewers to and a phone number they can call if they're in your service area. Be sure to link potential clients to your Facebook, blog and Twitter sites. Don't let generated leads fall short by not having a proper place to send potential clients for more information.
YouTube marketing can be a big draw for plumbers, provided you're creative in making your videos and can properly direct potential clients. Keep posting content and make yourself a familiar, invaluable source of information and help. Link your YouTube channel to your website and other social media and keep your branding consistent.
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