Plumber

I just renewed my ads at a discount of 50% under last year's price.

Now, one full page color (Yellowbook--big here) is costing me 400.00/month and the other full page color (Verizon) is now 150.00/month. The third book (Dex) wouldn't come down got reduced to a in-column ad. The fourth book, I didn't go into at all except for the free listing

I told the salesmen that I wanted to reduce the ad to a in-column ad from a full page color and they all freaked out. I had to sit through a 3 hour meeting with a salesrep and his manager, while I repeated the mantra: "Ads are too expensive...Ads are too expensive". They relented and lowered the price.

The thing is, I would have gone to in-column for the next few years until the economy sorts itself out.

The other thing is prices will never go back up now. No way will I ever pay those high prices again!

Protech

I cut mine down too.

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user823

I currently don't have a single ad in a phone book but the Dex guy has been calling. I have no idea what they cost in a little tiny Dex book like the one we have. Years ago I had all the big ads but that was when I was in Ca. I hated paying those bills.
We have a small paper called the shopper that comes out once a week. Everyone reads it here, have a 4x5 ad, that's all I run. About 120 a month I think.

Plumber

Whatever price he tells you, deduct 70% and stick to it. High price ads right now are worthless. Yellow pages are 50% less effective as they were even 2 years ago.

I'm even debating about dropping the 150./mth Verizon ad until next year.

user823

Thanks Plumber I'll do that. I remember years ago when I sat down with those crooks, they were tough but you could always break em down after a while. I would only put in a dollar bill size ad, maybe. Nobody here has full or even half page ads.

Redwood

Time to play hard ball!

Tell them that your web site generates more jobs than they do,
Tell them that you brought all the yellow page books home and attempted to use each one of them and you decided that only one book was convenient and it wasn't theirs so you figured other users would feel the same and you decided not to have an ad with them...

Watch them play lets make a deal!

rocksteady

i'm going to sit down with a yellow book salesperson tommorow morning. i'll let ya'll know how it pans out.







paul

UnclogNH

My phone book guy is really getting me mad . Book closes April 24th and he still has not set an appointment for renewal. I need to ad new art work
I would love to kick his a out but they still generate most of my calls.

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Charging less does not mean more call volume it just means you have to work harder to reach your goals.

Plumber

Idearc is bankrupt. They filed Chapter 11 a few weeks ago. Last year's book was crap here, as they're #3 in a small area.

I'm real hesitant to spend any money with a failed company.
Here's a bk link: http://dallas.bizjournals.com/dallas...0/daily15.html

rocksteady

well, i should be in the new book in june and got what i thought was a good deal. i can't remember what she called the ad size, half double column? basically it's 2/3 of a 1/2 page ad. i got 2 of them and an online ad for $106/month. they threw in a free month too. it seemed like a decent price to me.




paul